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Why Invest
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Our bespoke research offering is flexible, tailored, and grounded in the situation because what works for one category or channel, might not work for another
We are specialised and fully immersed in the FMCG RETAIL INDUSTRY, for 20 years and counting.
Focus is on the SHOPPER since it's their purchase that counts
Highly experienced, SENIOR TEAM with 40 combined years of shopper research expertise
Caroline Short | Advisory Lead
Caroline has over 20 years of experience in qualitative and quantitative insight and brand strategy, filling roles from Business Unit Director at Kantar to Operations Director of Sub-Saharan Africa at GfK.
Nicola Allen | Senior Research Analyst
Nicola has more than 20 years of experience in qualitative and quantitative research across most consumer and retail categories.
Augmented by an established network of partners
We tap into an established network of experts. Ti serves as your single point of contact.
This report illustrates where the pedal of retail strategy hits the metal of operational execution, based on the numbers – from financial performance to changes in store footprint. Clear, comprehensive, and comparable stats provide you with an up-to-date and at-a-glance view of how the major corporate FMCG retailers are doing against each other and the background in which they trade.
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Who are South Africa’s grocery shoppers? What resources do they have? Is there a difference between shopper and consumer and what type of marketing is most successful in winning the shopper over? Trade Intelligence’s shopper reports provide a comprehensive picture of South Africa’s household grocery shoppers, from the external dynamics impacting shoppers to in-depth shopper profiles.
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This Telecommunications Report provides a comprehensive view of telecommunications shopper behaviour, their path to purchase, the retail trends at play and opportunities for growth in telecommunication retailing. It is intended for those who want to understand the retail aspect of the telecommunications industry to establish or strengthen their brand and services propositions.
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