Tailored research solutions to answer your foremost shopper question

Solving the retail challenges impeding your growth and progress quickly and cost-effectively

Our bespoke research offering is flexible, tailored, and grounded in the situation because what works for one category or channel, might not work for another

OUR APPROACH

• Agile and flexible which means faster turnaround and more cost-effective solutions
• Tailored methodology for each project
• Customised research outputs to suit your needs
• Succinct actionable insights, firmly grounded in FMCG retail
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We are specialised and fully immersed in the FMCG RETAIL INDUSTRY, for 20 years and counting.

Focus is on the SHOPPER since it's their purchase that counts

Highly experienced, SENIOR TEAM with 40 combined years of shopper research expertise

Caroline Short | Advisory Lead
 

Caroline has over 20 years of experience in qualitative and quantitative insight and brand strategy, filling roles from Business Unit Director at Kantar to Operations Director of Sub-Saharan Africa at GfK.

Nicola Allen | Senior Research Analyst
 

Nicola has more than 20 years of experience in qualitative and quantitative research across most consumer and retail categories.

Augmented by an established network of partners

We tap into an established network of experts. Ti serves as your single point of contact.

ADDITIONAL RESOURCES

• Syndicated Shopper report 
• Guide: Syndicated vs bespoke which is right for you?
• Article: How SA Shoppers Are Casting Their Vote at the check-out
• Article: Shopper vs. Consumer - Who Drives Retail