Snapshot of Personal and Beauty Care in Europe
- Personal and beauty performs behind in FMCG – Trade down to private label, discounter and pure player emergence is key.
- Coconut in haircare – The fastest growing ingredient across three key European markets.
- Big brands alive and well in Europe personal and beauty care – 65% of personal and beauty care shoppers prefer international over local brands, a higher percentage versus all other macro categories.
(Ti) Trade Intelligence proudly partnering with IRI, in our mission to inform effective and profitable retailer-supplier trading relationships