Circle of Influence: The Keys to Success in Influencer Marketing

Influencer marketing can be a fantastic way to enhance your brand, or it can be a total waste of time and money. As CPG brands are beginning to shift some media dollars to influencer programs, it’s important to understand the ins and outs of this burgeoning part of the marketing mix and how to best set up campaigns for success.

Listen to this webinar to learn:

• The top trends in influencer marketing and best practices for impactful influencer campaigns
• How AI is beginning to play an important part in influencer marketing, including in influencer selection and preventing bot fraud
• How to push influencer campaign measurement to the next level, including integration across channels and formats.

This is an encore presentation from the 2019 IRI Growth Summit.

Speakers:
Ryan Detert, CEO, Influential
Joanna von Felkerzam, Senior Vice President and Global Director, Analytics, Spark Foundry
Mariana Torres-Lastra, Consultant, Media Center of Excellence, IRI