During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more

Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing

New research suggests consumers are redesigning their product choices and many pandemic consumption patterns are now set to become entrenched essential routines. Read more

COVID-19 FMCG Private Label Shopper / Consumer Shopper Marketing Trends

Private Label products experienced startling double digit growth during the initial period of South Africa’s lockdown. This was particularly evident during March where a massive 27.2% increase in sales took place, amidst pre-lockdown stockpiling, Read more

Business Intelligence COVID-19 FMCG Private Label Retail Shopper / Consumer Shopper Marketing

South African Consumer Confidence Index for the second quarter of 2020 reveals a massive 20 point drop to 68 - the lowest level in 15 years, according to The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen... Read more

COVID-19 Trends

South Africans have had to adjust their promotion-obsessed purchasing habits during the Covid-19 lockdown, with R14bn fewer goods being sold on promotion during April and May 2020 compared to the same time last year. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic FMCG Retail Shopper / Consumer Shopper Marketing Trends

The Covid-19 pandemic has exposed the precariousness of a solely bricks and mortar model. According to a recent report by McKinsey, consumers expect a relative shift to online shopping in most categories in the short term, driven primarily by a sharp... Read more

Business Intelligence COVID-19 Ecommerce FMCG Retail Shopper / Consumer Shopper Marketing Trends