BRAZIL

THE DRIVE TO ONLINE PLATFORMS

In Brazil, the ask to stay at home has been extended, resulting in consumers moving their spending to online channels with a dramatic rise. Retailers with ready existing e-commerce platforms capitalized on this opportunity. Small retailers who do not have an e-commerce platform, have designed sales plat­  forms by phone and social media platforms to cater to the new purchasing shift, indicating the retail sector is gearing up for trade after lockdown. With the anticipated slow recovery of the economy and consumer debt,  there is an opportunity for Private Brands and Cash & Carry (Atacarejo) retail companies to provide support.  With Atacarejo appealing to price-sensitive Brazilians, with a preference to this channel over modern retailers,  there will be an increase in purchasing of more basic items as well as consumers taking advantage of the savings of bulk purchasing.

EUROPE

CONSUMER SHOPPING BEHAVIOR

When confronted with the outbreak consumers started rediscovering the joys of home cooking, nurturing their cooking skills while driven by concerns in adopting healthy eating habits. As they return to their "new normal" daily lives, healthy products that contain ingredients which reinforce the immune system, such as oranges and other citrus fruits considering their vitamin C richness, will become highly coveted. We should also expect to see consumers shifting away from simple basic needs towards non-essential goods such as make-up, skincare, and comfort foods. The financial uncertainty and economic pressure on household income will drive consumers to look for more affordable solutions in larger packaging sizes or bundles, to stock up at home. Private Brands will play an important role in delivering these affordable solutions by giving consumers the option to continue buying products of high quality and taste, without sacrificing budgets and quality of life.

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