Introduction

The informal market is not won by trying to replicate the tried and tested traditional techniques or duplicating formal practices. Its won through trust and relationships first and foremost.

Our aim through this whitepaper is to empower you with the insights and knowledge we’ve accumulated in the Informal Retail Market through case studies that remain current to this day.

They began as big audacious goals and by maintaining our values and principles, we built them with sustainability at its core.

Real change can only be implemented through sustainability.
The Case Studies

With each case study, please keep in mind that the application is agnostic to industry and/or informal retail sector (Tavern, spaza or hair salon).

Case Study One: Vouchers

A SUCCESSFUL CASE STUDY ON DISTRIBUTING FOOD  VOUCHERS THROUGH LOCAL SPAZAS VIA A MOBILE DEVICE

• The problem originated in the early stages of lockdown in 2020 where the cries from our jobber ecosystem and the communities was overwhelming.
• It started off as a self-funded initiative and later a viable solution for NPO’s and social impact funds.

Download the full case study here