Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

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During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more

Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing