Viewing "Shopper / Consumer" articles
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April 2022
Trade Intelligence’s Head of Research, Mac Mabidilala, was recently a guest on the Unlocking Africa Podcast, hosted by Terser Adamu. Read more
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Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more
Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends
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Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more
Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends
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Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Read more
Business Intelligence Community FMCG Informal Market Manufacturing Problem in South Africa Retail Shopper / Consumer Shopper Marketing Technology Trading Environment Trends Wholesale
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M4Jam | October 2021
M4JAM is a GIG technology company that connects organisations to communities through our mobile platform. Read more
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends
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September 2021
At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more
Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends