Viewing "Article" articles
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IRI | December 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for a... Read more
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IRI | October 2019
Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past. Throw in South Africa's broad spectrum of shoppers with equally diverse buying behaviours and you're closer to unders... Read more
Business Intelligence Manufacturing Retail Shopper / Consumer
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IRI | September 2019
Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients Read more
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IRI | September 2019
IRI partners with Diageo to provide the most comprehensive view of the South African TEG and traditional trade liquor market Read more
Business Intelligence Liquor Retail Shopper / Consumer Trading Environment
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IRI | July 2019
Appel Examines How Data and Technology are the Next Enablers of Growth at the Inaugural IRI International Growth Summit in London Read more
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IRI | July 2019
IRI Launches FMCG’s First Agile Media Measurement Application for Improved Digital Media Decisions Read more
Business Intelligence FMCG Product Retail Shopper / Consumer Shopper Marketing
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IRI | February 2019
IRI Appoints Baljit Dail as President of IRI Global Read more
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