Nielsen has a responsibility to use our data and expertise to help our clients prepare and respond to the unfolding COVID-19 situation. In our current time of mass uncertainty, our extensive global reach is enabling us to draw together the most significant consequences and learnings. These provide essential navigation beacons that highlight winning strategies that will help steer our industries towards stability and new prospects.
In the coming days, weeks and months, we are committed to continuing our collaboration with clients to ensure that our markets move forward in a safe, confident and smart manner—for the future health of our industry and people.
As patterns begin to emerge it will be imperative for companies to learn from these scenarios, to sustain growth in times where COVID-19 has uprooted people’s lives.
In this regard, we are launching a weekly snapshot of updated FMCG and Retail Trends in South Africa, together with learnings from around the world.
