The traditional ways of marketing Private Brands are not working. With over 50% of  consumers sharing they picked a store specifically for its Read more

Ecommerce Private Label Retail Shopper / Consumer Shopper Marketing Technology

Retail-ready packaging offered by the supply chain company reduced the number of touchpoints, minimise time and allows for innovative branding and seamless shelf integration Read more

Business Intelligence FMCG International Manufacturing Press Office Retail Shopper / Consumer Shopper Marketing Sustainability Trading Environment Trends Wholesale

Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more

Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends

Shopper behaviour has changed over the past year in response to the new economic, societal and psychological dynamics largely triggered by the COVID-19 pandemic. A year later, we continue to observe shifts in shopper behaviour driven by shopper’s nee... Read more

FMCG Retail Shopper / Consumer Shopper Marketing

During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more

Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing

The independent FMCG market (represented by unlisted wholesalers and retailers) remains a key area of opportunity for suppliers in South Africa. The dynamic nature of this market sector, within a context of macro-environmental factors impacting South... Read more

Business Intelligence COVID-19 FMCG Manufacturing Product Retail Shopper / Consumer Trading Environment Trends Wholesale

Across the globe, consumers are altering their path to purchase and increasingly turning to online channels to address their shopping needs in response to the lingering effects of COVID-19. With this shift, the need for retailers to be digitally focu... Read more

COVID-19 Private Label Retail Shopper / Consumer Shopper Marketing Trends