Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more

Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends

At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more

Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends

A ‘COVID-19 and E-Commerce’ survey by Netcomm Suisse and UNCTAD that focused on nine emerging and developed economies, reported on how the pandemic changed the way consumers use ecommerce Read more

Business Intelligence COVID-19 Ecommerce Retail

A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends

The traditional ways of marketing Private Brands are not working. With over 50% of  consumers sharing they picked a store specifically for its Read more

Ecommerce Private Label Retail Shopper / Consumer Shopper Marketing Technology

Black Friday has become one of South Africa’s most anticipated calendar events. With the ecommerce arena growing exponentially over the past three years Read more

Business Intelligence COVID-19 Ecommerce Economic FMCG Liquor Point of Purchase Product Retail Shopper / Consumer Shopper Marketing

Today’s path to purchase includes multiple touchpoints both off and online. Brands are having to prioritise Read more

Business Intelligence Ecommerce Economic