Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more

FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends

Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more

Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends

During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more

Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing

The Solidarity Fund has raised just over R3 billion since being established earlier this year to respond to the impact of Covid-19 on society. Read more

COVID-19

South Africa’s biggest retailers are looking at new profit avenues in a bid to recover from the devastating damage caused by coronavirus lockdown. Read more

COVID-19 FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends Wholesale