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February 2021
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February 2021
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Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more
Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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M4Jam | February 2021
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February 2021
Shopper behaviour has changed over the past year in response to the new economic, societal and psychological dynamics largely triggered by the COVID-19 pandemic. A year later, we continue to observe shifts in shopper behaviour driven by shopper’s nee... Read more
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