Viewing "Shopper / Consumer" articles
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DAYMON | December 2020
Across the globe, consumers are altering their path to purchase and increasingly turning to online channels to address their shopping needs in response to the lingering effects of COVID-19. With this shift, the need for retailers to be digitally focu... Read more
COVID-19 Private Label Retail Shopper / Consumer Shopper Marketing Trends
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Cannabis is an emerging trend in the wellness and beauty industry, breaking ground across various categories in retail. Read more
Business Intelligence Convenience FMCG Private Label Product Shopper / Consumer Shopper Marketing Trading Environment Trends
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October 2020
On its way into the greatness of the light, the shadow economy was pulled back into the darkness by COVID-19. Will it shine again? In this article we examine the impact that COVID-19 has had on the South African informal retail sector. The informat... Read more
Convenience COVID-19 Ecommerce FMCG Private Label Retail Shopper / Consumer Shopper Marketing Trends Wholesale
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M4Jam | September 2020
The informal trade can fundamentally alter the fortunes of brands in South Africa especially in light of a retracting Read more
Business Intelligence Ecommerce FMCG Retail Shopper / Consumer Shopper Marketing Wholesale
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M4Jam | September 2020
Our national FMCG client sells a comprehensive selection of products for all markets, though has been struggling to grow sales volumes through its existing footprint of formal retailers in South Africa. Read more
Retail Shopper / Consumer Shopper Marketing Trading Environment Trends
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M4Jam | September 2020
The informal market in South Africa is valued at R164 billion per year, according to Trade Intelligence. At 30%-40% of total food spend in the country each year, this sector visited by 77% Read more
Business Intelligence Ecommerce Retail Shopper / Consumer Trading Environment Wholesale
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DAYMON | September 2020
European retailers continue to focus their energy on developing ways to address new consumer priorities, by adapting off and online store formats to the new shopping behavior. Read more