Viewing "Trends" articles
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M4Jam | August 2021
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A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more
Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends
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M4Jam | May 2021
A survey of 1000 South Africans who participate in the gig economy has revealed that they could not put food on the table without a side hustle. Read more
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There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more
FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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25 May 2021 is Africa Day, a day I personally look forward to every year. There is no doubt that the celebrations around this important day will take on a slightly different format and tone this year (like in 2020) as we Read more
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Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more
FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends
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CHEP, one of the world’s most sustainable logistics businesses, and a pioneer of circular-economy principles, has unveiled its 2025 global Sustainability Goals, a roadmap for building regenerative supply chains that help repair damage to the planet. Read more