The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more

FMCG Private Label Retail Shopper Marketing Trends

Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more

Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends

Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

During 2020, the disruptions caused by the COVID-19 pandemic affected consumers’ expectation and retailers’ participation in Black Friday. Retailers had to adjust their strategies to ensure continued Read more

Business Intelligence COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing

New research suggests consumers are redesigning their product choices and many pandemic consumption patterns are now set to become entrenched essential routines. Read more

COVID-19 FMCG Private Label Shopper / Consumer Shopper Marketing Trends

Private Label products experienced startling double digit growth during the initial period of South Africa’s lockdown. This was particularly evident during March where a massive 27.2% increase in sales took place, amidst pre-lockdown stockpiling, Read more

Business Intelligence COVID-19 FMCG Private Label Retail Shopper / Consumer Shopper Marketing

South African Consumer Confidence Index for the second quarter of 2020 reveals a massive 20 point drop to 68 - the lowest level in 15 years, according to The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen... Read more

COVID-19 Trends