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South Africans have had to adjust their promotion-obsessed purchasing habits during the Covid-19 lockdown, with R14bn fewer goods being sold on promotion during April and May 2020 compared to the same time last year. Read more
Business Intelligence Convenience COVID-19 Ecommerce Economic FMCG Retail Shopper / Consumer Shopper Marketing Trends
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The Covid-19 pandemic has exposed the precariousness of a solely bricks and mortar model. According to a recent report by McKinsey, consumers expect a relative shift to online shopping in most categories in the short term, driven primarily by a sharp... Read more
Business Intelligence COVID-19 Ecommerce FMCG Retail Shopper / Consumer Shopper Marketing Trends
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The world is pivoting on an axis of uncertainty right now as many countries, including our own, start the process of moving from restricted living Read more
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Retail online deliveries growing, but South Africans love going to the shops SA analysts say going to the shops is considered recreation Read more
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IRI | September 2019
Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients Read more
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