Viewing "Shopper Marketing" articles
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April 2022
Trade Intelligence’s Head of Research, Mac Mabidilala, was recently a guest on the Unlocking Africa Podcast, hosted by Terser Adamu. Read more
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The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more
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Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more
Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends
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Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Read more
Business Intelligence Community FMCG Informal Market Manufacturing Problem in South Africa Retail Shopper / Consumer Shopper Marketing Technology Trading Environment Trends Wholesale
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M4Jam | October 2021
M4JAM is a GIG technology company that connects organisations to communities through our mobile platform. By connecting corporates to everyday people, we not only give our clients Read more
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DataOrbis | October 2021
The retail industry is one of the biggest creators of data on the planet. For every second of every day, retailers of all sizes are tracking the movement of product. From the moment it is dispatched from the factory to its actual purchase Read more
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends