Viewing "Shopper Marketing" articles
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Cannabis is an emerging trend in the wellness and beauty industry, breaking ground across various categories in retail. Read more
Business Intelligence Convenience FMCG Private Label Product Shopper / Consumer Shopper Marketing Trading Environment Trends
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October 2020
On its way into the greatness of the light, the shadow economy was pulled back into the darkness by COVID-19. Will it shine again? In this article we examine the impact that COVID-19 has had on the South African informal retail sector. The informat... Read more
Convenience COVID-19 Ecommerce FMCG Private Label Retail Shopper / Consumer Shopper Marketing Trends Wholesale
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M4Jam | September 2020
The informal trade can fundamentally alter the fortunes of brands in South Africa especially in light of a retracting Read more
Business Intelligence Ecommerce FMCG Retail Shopper / Consumer Shopper Marketing Wholesale
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M4Jam | September 2020
Our national FMCG client sells a comprehensive selection of products for all markets, though has been struggling to grow sales volumes through its existing footprint of formal retailers in South Africa. Read more
Retail Shopper / Consumer Shopper Marketing Trading Environment Trends
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DAYMON | September 2020
European retailers continue to focus their energy on developing ways to address new consumer priorities, by adapting off and online store formats to the new shopping behavior. Read more
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The Covid-19 pandemic has changed our world irrevocably in a matter of months. Some scientists now predict that the pandemic could continue for as long as two years and will begin to subside Read more
Business Intelligence Convenience COVID-19 Economic FMCG Liquor Manufacturing Personal Care / Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends
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Pick n Pay partnered with global supply-chain solutions company CHEP to trial and launch innovative retail-ready packaging (RRP) platforms in its stores across the country Read more
Business Intelligence Economic FMCG Manufacturing Product Retail Shopper / Consumer Shopper Marketing Sustainability Wholesale
