A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends

A survey of 1000 South Africans who participate in the gig economy has revealed that they could not put food on the table without a side hustle. Read more

Economic Shopper Marketing Trends

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more

FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends

Those with little to no regular household income are finding it harder to get by in 2021. 86% of survey respondents – from among M4Jam’s registered jobbers, Read more

COVID-19 Economic Financial FMCG Retail Shopper Marketing

Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more

FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends

The informal retail1 sector operates via various channel formats, such as hawkers, small and large spazas Read more

Convenience FMCG Loyalty Point of Purchase Retail Shopper / Consumer Shopper Marketing Trading Environment Wholesale

These days most of us can agree that time is one of our ultimate luxuries. As a result, satisfying shoppers’ need for convenience for any FMCG retailer is not just a “nice to have”, but a business imperative – an imperative that takes on new signific... Read more

Business Intelligence Convenience COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing Trading Environment Trends