Plant-Based has become a popular term among South-African consumers, retailers, and manufacturers, but what does Plant-Based mean to the consumer? Daymon carried out 3 consumer studies while aligning to published research and information, Read more

FMCG Health and Beauty Product Retail Trends

The Kit Kat Group is an independent, family-owned group of supermarkets and cash and carry stores located in Pretoria, Read more

Financial FMCG Formal Independent Retail

People are every organisation’s most precious resource. Equipment, technology, data, even industry insights can be procured from outside, but it is people who give a company its character, its culture and personality. People don’t work with organisat... Read more

Employment

The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more

FMCG Private Label Retail Shopper Marketing Trends

The informal market is not won by trying to replicate the tried and tested traditional techniques or duplicating formal practices. Its won through trust and relationships first and foremost. Read more

FMCG Informal Market Retail

Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more

Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends

Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more

Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends