What is happening in the world of wellness and how can you align your customer plans?
In South Africa, the wellness categories of health and beauty are showing promise, having grown at a faster pace than total retail for the past six years. With the ongoing pressures on the South African consumer’s disposable income, channel and category plans need to be finetuned to capture the shopper’s attention, as the health and beauty category is fighting for the same share of wallet as other categories in FMCG. In our research we have noticed specific themes shaping the health and beauty market and highlight them and the opportunities they present in this report.
