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Why Invest

Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More

What is happening in store and how will it affect your customer plans?

With the squeeze on consumer spending and its impact on shopper buying behaviour, retailers and brands must find new ways to drive sales and profitability.

As shoppers' need and habits change, so too have retailers' expectations of suppliers - front ranging and merchandising to price, promotion and New Product Development (NPD).

The Shopper Marketing at Retailer report set is designed to equip brand and trade marketers with the knowledge to build relevant and aligned shopper marketing, customer marketing and new product development plans.