What is happening in store and how will it affect your customer plans?
With the squeeze on consumer spending and its impact on shopper buying behaviour, retailers and brands must find new ways to drive sales and profitability.
As shoppers' need and habits change, so too have retailers' expectations of suppliers - front ranging and merchandising to price, promotion and New Product Development (NPD).
The Shopper Marketing at Retailer report set is designed to equip brand and trade marketers with the knowledge to build relevant and aligned shopper marketing, customer marketing and new product development plans.