Shoppers want ‘convenience’ – is your brand delivering the type of convenience they want, how they want it and when they want it?

Shoppers are becoming increasingly demanding and their need for convenience is shaping their behaviour in multiple ways, from dictating how and when they shop to influencing their product and store choices. The Trade Intelligence Convenience Channel report explores a broader understanding of the concept of convenience in retail, which goes beyond the traditional convenience channel of corner stores and forecourt retail, looking deeper into what convenience shoppers are demanding. Retailers are taking up the challenge in innovative ways, thus creating a dynamic space in which opportunities for growth abound for the savvy market player.